Customer Service Is Always Key

A friend of mine who works at Macy's as a sales representatives informed me that they now have to reach out to their customers by calling them, like a personal shopper. This type of service is normally known to happen in fine boutiques and high end department stores. I also found out the JC Penny's is doing the same as well.

Do you think that this is a good idea? Do you really want these department stores to call you every time that they have a sell which in my opinion seems to be every weekend. Macy's already sends out circulars every week so, the public knows when they are having a sale. I wonder how this new service is working out for these department stores.

As designers and entrepreneurs, this is something that we must and should be doing on a regular basis. Whether it's communicating with our clients through emailed newsletters, snail mail or a phone call once in a while to those clients who allow you to call them. If these department stores feel the need to be on a more personal level with their shoppers then, this is telling us something. They are trying more ways to bring in more sales.

So, lets not forget about providing superior customer service but, not too much frequent contact that it annoys your clients.

Tell me what you think. Do you really want these major department stores calling you?

Enjoy!

Kali