Designers, are you searching for ways to connect more with your prospects or looking for ways to build repeat customers. Cater your product to your customer by asking for their advice. Ask what do they like about your product or service and what do they not like. This can be done in a survey format. You personally may not agree with some of the answers because, after all you've designed this magnificent fashion product but, the truth can help you more than hurt you.
Get excited about building a better product based on what people actually really want. Don't worry, this will not hamper your creativity as a designer. In order to really connect and achieve more sales we really have to put the customer first and take their suggestions and comments to give them what they want.
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Tuesday, September 23, 2008
Send a Survey and Build A Better Product
Friday, September 19, 2008
Friday's Fab Fashion Quote On Unexpected Fame
"I'm so blessed to be given this opportunity. One minute I am walking down the street in the Dominican Republic and the next minute I am coming to the U.S. for the first time and working with famous models like Liya Kebede and Chanel Iman and photographers like Steven Meisel and appearing in ads for a major company like Lancome. It's really unbelievable" -Arlenis Sosa, Model
Source: WWD Friday September 5, 2008 pg 14
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Thursday, September 11, 2008
NY Fashion Week, The Frenzy of It All!
Why I Love the Fashion Industry
I was leaving work today and right outside my building was an unexpected surprise. As you may know by now, I am an entreprenuer- fashion accessory designer and creator of www.newyorkaccents.com. I do however; freelance in the apparel industry, most recently in fashion production doing garment cost negotiating and sample tracking with the factories. So, in this particular assignment, I'm working in the same building as some of the Calvin Klein offices. I took the elevator down to the lobby as normal to find paparazzi right in front of me ready to shoot. Oh well, I guess that I disappointed them because, I'm not famous. What's going on I thought? What did I just walk into? Oh! Someone told me it's Calvin Klein's fashion show. It is NY Fashion Week after all. How convenient! I kind of got caught up in the frenzy and excitement of star gazing. The paparazzi's wandering eyes and constant buzz influenced me so, I broke out my digital and played the game.
Why do I love this industry? I know the work that goes on behind the scenes in creating, developing and costing a garment. I appreciate the process of taking a sketch which starts from an inspiration and then communicating this idea to the producing offices, who are located offshore in countries like Asia, India and Brazil among others. The back and forth communication between the offices can be tiring but, it has to be done in order to get the sample in of what the design team and the merchandisers desire. It has to be priced to meet the company's margin goals and it has to be fitted on a model so that it can be graded for production. It's a very dynamic process with many eyes looking at one garment and many hands touching a garment before it is approved to show during market week or in this case, fashion week!
The market week presentation is the result of tons of behind the scenes preparations in order to show (sell), your collection (idea) to buyers and to create industry buzz. I truly love and appreciate this entire process.
Here are some shots that I took. Now remember, I'm not a professional photographer. These are what I call real street shots. Who did I see? Just a few very big fashion icons and celebrities like Anna Wintour, Tyra Banks, Andre Talley, Eva Mendes, Constance White, and a Japanese movie star among other people whom I don't know their names.
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Wednesday, September 3, 2008
Why Feel Great About FREE Give Aways?
Giving away your fashion product or fashion service is a great way to gain immediate feedback, get referrals and win new customers. If your product or service is desirable, people will definitely want to respond. I love the actual feeling of giving away a t-shirt, bangle, or most recently fine art from the Le Grande Parterre Collection (French Gardens and Abstract Art). It makes me feel that I have something worthy to give. I place a high value on my product and towards the people that I am connecting with. I feel as though they deserve a free gift as a way of stopping by my website and browsing or making a purchase.
You can give away your product or service randomly or offer a limited time free trial. Imagine the joy and unexpected surprise that you give to someone by telling them that they've just been randomly selected to win your product or service. For me, the entire process of emailing the winner, letting them choose the item that they want from the featured category and shipping it to them feels really good. It says that I do have room to spare, to share my product.
To get feedback ask for a direct comment or suggestion or you can create a very short survey. If, the feedback is not as good as you expected, that's great because, then you get to improve your product or service. Really listen to what they have to say and implement it in another version. Test this new version and see if it sells better than your original.
It's all about connecting with the customer and prospect and having them feel comfortable and trusting of you and your product or service.
Go ahead! Brighten someone's day today by sharing your fashion product or service.
Do you already give FREE give-aways? Share what product or service you offer for free and how it is working with you.
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