Marketing Products and Services, The King of Fashion Does it Again

Wow, talk about marketing your product by expanding your business affiliations and collaborating with others, famed designer Giorgio Armani is doing it all. He boldly went outside of his normal niche for apparel and home products and is drawing buzz with his latest design. He designed a bullfighters costume for Cayetano Rivera Ordóñez, a famous bullfighter in Spain. He designed the costume for Cayetano to wear at a major upcoming bullfighting event in Spain. Don't you love it?

My idea in sharing this article is for us to remember that marketing our products or services for our business does not have to be a solo effort and it does not have to be boring. We can join forces with others who are perhaps more visible to aid in our marketing efforts. Who knows the strategy behind Mr. Armani's latest move but, it's exciting, and it's drawing a buzz to his already successful fashion business empire.

You don't have to wait until you're rich and famous, see if there are ways that you can join forces now with someone or even another company in your community. For example, if you're an evening wear designer, maybe you can design an ice skating costume for someone that you know who competes on a regular basis and is seen in front of a large audience. It's good to create some buzz every now and then in marketing your product or service.

Here's the link to the WWD article for more details on Mr. Armani's new venture. You'll have to scroll down two articles to read it. They also post a picture of the sketched costume in the slideshow.

GIORGIO, OLE!

I'll bet that Mr. Armani's latest venture draws in a fashion crowd on the day of the big bullfighting event in September, a crowd who would have never had an interest in watching this sport. I'll probably be part of this crowd, watching the fight just to see the costume that Mr. Armani designed!

Enjoy coming up with new ways to create buzz in marketing your products or services!