Monday, April 14, 2008
Quick Cash for Designers
Do you have a new online store? While you're testing out your online marketing strategies and promotions, you can make quick cash off-line. Here's what I did this past Sunday. I hosted an accessories sale in my apartment for my neighbors. It worked! Maybe you're doing this already which is great. It's good to establish an off-line presence especially in your neighborhood. People like to know that there's a designer in the area. Now, take caution. Of course only invite those who you trust to let in your home. Maybe you have a basement that you can set up as your showroom. I have a friend who used her basement to show her collection of African home decor items. It was like a museum. I always loved going to her space. It's private shopping at it's best. There's really no limitations on how creative you can be with creating opportunities to sell without spending tons of money and in this case. You don't spend anything.
The benefits of setting up your own off-line market are getting customers responses live, right away. That's the best. Also asking your customers or prospects what outlets they use to shop and how often they shop is pretty good information. And of course, you don't spend a dime! How's that?
So, go ahead! introduce your product and your company to your neighbors, family and friends you never know what word of mouth affect this could have. It's also a great way to test new products!
Happy Selling,
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