This post is a reminder about collaborating with others to expand your market and reach more potential customers. So how does this relate to Mr. King? He collaborated with others who shared his views which allowed him to reach a wider audience. Here are just a few ways that King worked with others to bring more attention to his cause:
-The Southern Christian Leadership Conference
-The Poor People's Campaign
-The Sanitation Worker's Campaign
As we celebrate his birthday today and honor all of his achievements, let's explore how we can learn from his efforts by applying them to our fashion business. This could include joining fashion groups in your area, inviting other designer friends to help establish a local fashion week or donating to non profit causes.
Here's my favorite King tribute video. It's a great example of artist collaboration. There are so many wonderful artists featured like New Edition, Stephanie Mills, Fat Boys and Whitney Houston among a talented host of others. I can't imagine this song as a solo performance but as a group collaboration it's dynamic!
Wishing you All the Best in 2012!
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